Tuesday, 23 August 2011

Luxury Real Estate Marketing - Be Complacent At Your Own Risk



complacency is a trap that many luxury real estate marketing professionals fall into when they have achieved a leading position in the market. It provides an excellent opportunity for competitors to pick up the slack and surpass current market leader, especially if they have a superior understanding of technology. Stay on top of the latest technology and all the master of social media is now imperative if you want to maintain their market leadership.position. Otherwise, probably a competitor at a time can cause the domain.
Here is an example of how Google's challenge to Apple, the current market leader in smart phones (iPhone) and pills travelers (IPAD ).
On 3 August 2009 Dr. Eric Schmidt, Google chief executive, has resigned from Apple's Board of Directors since Google entered into an apple core businesses. With Android (Google smart phone platform) and Firefox (Google Browser-based operating system), Apple faces direct competition for the iPhone, iPad, or even Apple TV.
Google claims that TV has finally integrate TV and the internet, so you can spend less time searching for content and more time watching it. Google TV will work with your current pay TV subscription, as well as the majority of video content via the Internet, making it easy and seamless to switch between the two.
What's behind all these moves by Google? In a word, to the ad! Yes, Google is a technology company, but it is an economic driver of the advertising revenue. People watch an average of five hours of TV a day. TV ads amounted to $ 70 billion annually. There are more than 4 billion TV users worldwide vs. 1 billion computer owners.
This is why Google wants to get out of your desktop and laptop. She wants to dominate the delivery of ads on all your devices on the go, while you're in your living room. In fact, you'll soon be able to synchronize all your devices that run on Android / Chrome, as well as your computer, since Chrome works over the web is not the hard drive of your computer.
If you wish Google could make all device manufacturers (except Apple) will use the Android / Chrome as their platform so that it can serve more ads. They also get a share with all the developers who create mobile TV and Apps (applications) that consumers can buy in their store.
Apple has a head start with the largest number of Apps available for the iPhone and iPad. But Android is gaining momentum. Google also supports Adobe Flash (the most widely used video format) and HTML-5. Apple only supports HTML-5.
Schmidt positioning Google as "open and all inclusive" vs. dictatorial and closed, such as Apple. Steve Jobs has consistently placed Apple as a leader in sophisticated design and innovation, cut above the rest. It will be interesting to see how this plays out. Will Apple be able to maintain its market leadership position in smart phones and tablet PCs? Time will tell. No, you can count on the fact that Apple was not pleased.

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